Project Card
Client:
FromFromPalestine
Industry:
Palestinian Goods & Retail
Services:
Digital Art, Illustration
Timeline:
3 Weeks
Collaborators:
Concept
FromFromPalestine needed artwork that represents Palestine and can be used across a range of products — prints, packaging, apparel, a product page — rather than a single illustration made for one surface. It sells Palestinian goods to people who mostly meet Palestine through a news cycle, so the work had to carry heritage without flattening it into a symbol. The centrepiece is a figure artwork drawn to combine three things at once: a style the range can be built on, the heritage it comes from, and a conceptual message that holds on its own.
Research
The Elements
Every motif was drawn by hand before anything was composed — the arch, the keffiyeh, the star, the embroidery bands. Building the vocabulary first is what let the parts be recombined later without the artwork coming apart.
The Artworks
Two finished pieces from the same vocabulary — one that puts the figure under the arch, one that gives the words the whole frame.
Concept
The figure stands where a doorway would frame him: keffiyeh over the shoulder, sun rising at his back, embroidery bands rising in front like a fence he is standing behind rather than behind bars. Black holds the foreground so the light in the arch has something to push against.
Concept
The companion piece drops the figure and lets the words carry it — فلسطين حرّة, repeated and overlapping, growing out of poppies. The anemone is the flower that returns to the same hillsides every spring, which is the whole argument of the piece made without a sentence.
Scaling the System
Because the motifs were drawn as separate parts, the artwork travels without being redrawn. The portrait composition carries posters and prints, the square one suits social and packaging, and the tatreez band runs as a border at any length — one vocabulary, cut to whatever the shop needs next.
Rights & Credits
Artwork produced for FromFromPalestine. The motifs draw on Palestinian tatreez, regional architecture and Islamic geometric ornament — shared heritage, not owned by this project. Imagery appears here for portfolio purposes only.
Conclusion
Business Impact
FromFromPalestine now has artwork that belongs to the goods it sits beside. The same set of motifs dresses a poster, a product page and a package without a redraw, and gives a shop whose customers are mostly abroad something specific to point at — craft rather than a headline.
Reflection
The temptation in work like this is to reach for the flag, and the flag would have been easier and worse. Spending the time on the vocabulary first — one arch, one star drawn from its construction, one embroidery band — meant the piece could say something particular. Restraint in colour was the other half of it: two warm notes against black and paper, and nothing else.
Satisfaction Meter
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